Aiming Higher Take The Biscuit!

Aiming Higher were delighted when they were approached by Burton’s Biscuits, on Mansfield Road Blackpool who wanted to make Aiming Higher their Charity of the Year. The company has factories all over the UK but in their Blackpool bakery you’ll find their “biscuiteers” hard at work baking Maryland cookies, chocolate biscuit bars and the classic Fig Roll.

The company have also generously donated biscuits to the Charity for a number of years. These have been used as part of food parcels for families who are struggling financially, as well as at Aiming Higher’s various groups for children, young people and parents/carers. Charity Manager Latoya Sykes said “treats like biscuits and chocolate are often the first things to be removed from families’ shopping lists when they face financial hardship so we have always been grateful for Burton’s support enabling us to bring a smile back to children’s faces with their favourite cookies. Many of our children and young people have restricted diets due to their sensory needs so being able to help families with familiar brands is essential too.”

In March Latoya and Activities Co-ordinator, Ella attended a meeting with The Burton’s Team where they were presented with a cheque and were able to give a brief overview of the scope of Aiming Higher’s work as well as showing the charities promotional video. During the meeting one staff member who hadn’t previously known about Aiming Higher realised that they could get support with their own child who has a disability. With a staff of over 500 at the bakery, Aiming Higher are delighted to see the partnership improving local awareness of their work as well as raising funds. A member of the Burton’s team is planning a sponsored climb of the Yorkshire 3 peaks and the firm are also planning an “It’s a Knockout” style event for staff and their families.